The Careway Story

At Careway, we believe that every senior in the United States should be able to navigate healthcare in order to live their life to the fullest, and we are here to help them achieve that seamlessly.

As of 2024, Medicare officially began covering patient advocacy services. That means for the first time, older adults can get support from trained advocates—at typically no cost to them. We launched Careway because we've seen firsthand how overwhelming the healthcare system can be and the impact of care navigation on patient outcomes.

The Careway team has spent our entire careers in healthcare. Our lead physician, Dr. Margarita Pena has 30+ years of experience in Emergency Medicine at Henry Ford St. John Hospital in Detroit. As Medical Director of St. John's Clinical Decision Unit, she led efforts to improve care coordination and outcomes for underserved patients, with deep expertise in addressing social determinants of health.

When you join Careway, you will be matched with a personal advocate who will take the time to understand your health needs and help find custom solutions. We don't work for any doctor, hospital, or insurance company. We work for you, our patient. In every session, we ask ourselves: What can we do today to make your life a little easier?

Warmly,

Careway Team

Meet a few Careway Advocates

MSN, RN, AHN-BC
Kim McClure
Bio

Hi, I'm Kim. For more than 30 years I've guided patients and families through the twists and turns of the healthcare system—building clear care plans, lining up the right providers, and making sure nothing slips through the cracks. My experience leading large care-management teams and personally advocating for hundreds of families means I know how to keep details organized and everyone on the same page.

Clinical Expertise
RN (30+ years)
Personalized Care Planning
Care planning & goal-setting
Get started
Specialties
Care Transitions
Chronic Conditions
Geriatric Support
My Superpowers
Care Coordinator
Empathetic
Whole-Person Planner
Benefits
Books your appointments for you
Talks directly with your doctors
Joins your doctor's visits by phone or video
Available to patients in most states
MSN, RN
Nicole Martin
Bio

Hello, I'm Nicole. After a decade coordinating care plans for older adults with complex conditions, I know how easy it is for details—and people—to get lost in the system. I step in as your point person, organizing appointments, double-checking insurance approvals, and keeping every provider on the same page so your plan actually works for you.

Clinical Expertise
RN (11+ years)
Clinical Education
Clinical educator & care-plan coach
Get started
Specialties
Chronic Conditions
Care Planning
Insurance Navigation
My Superpowers
Patient Educator
Organizer
Empathetic
Benefits
Books your appointments for you
Talks directly with your doctors
Joins your doctor's visits by phone or video
Available to patients in most states
MD
Thu Dam
Bio

Hi, I'm Thu. As a family-medicine physician and long-time community health advocate, I turn "doctor speak" into clear next steps and keep every provider rowing in the same direction. From breaking down a brand-new diagnosis to mapping the road home after a hospital stay, I make sure you always know what's happening, why it matters, and what to do next.

Medical Expertise
MD, Family Medicine
Personalized Care Planning
Care planning & goal-setting
Get started
Specialties
Explaining Diagnoses
Preventive Planning
Care Transitions
My Superpowers
Explainer
Long-Term Planner
Steady Guide
Benefits
Books your appointments for you
Talks directly with your doctors
Joins your doctor's visits by phone or video
Available to patients in most states

Ready to meet your Careway Advocate?

Whether you're caring for someone or being cared for, we're here to ease the burden and guide you to better care.
Get started